Local content is an expression and communication of a community’s locally generated, owned and adapted knowledge and experience that is relevant to the community’s situation.
In Kenya, local digital content can be used to share and provide information on all aspects of the country’s socio-economic, political, cultural and religious aspects. This will help promote its interest in trade, investment, tourism, industries as well as promote local and international goodwill.
Now more than ever social media offers new ways of capturing some parts of this information. Videos, photos, audio and texts are some formats used to create this content, as technology becomes available to millions of people through computers, tablets and mobile phones the possibility is limitless.
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