Betting Big on African Markets
Several global technology firms have set up shop in sub-saharan Africa, and Africa in general, with many leveraging Nairobi’s budding ICT industry as their regional headquarters. Tech firms such as Nokia, IBM, Google, Qualcomm, Microsoft, Samsung and Intel are eager to capture what are known as the emerging markets: India, China, Africa and Latin America.
In 2007, Intel’s Corp Chairman said that the “world’s next 1 billion Internet consumers will come from emerging market…there is only a 2 per cent Internet penetration in Africa,leaving a huge gap…This is not only a commercial opportunity but also poses a challenge and a compelling need for companies like ours to meaningfully invest here and grow the market.” Then, Intel was spending more than $100 million in education and health projects in the developing world. (Source: Associated Press, via USA Today.)
No comments:
Post a Comment